One digital interface for insuring players, infrastructure,
operations and strategic assets — powered by AI.
Total Sports Market brings deep sports industry relationships and club data infrastructure.
The insurance partner brings underwriting expertise and product breadth. Together: a new market.
One unified platform for clubs to register all insurable assets, request quotes, and manage their entire insurance portfolio — no more fragmented broker relationships.
Machine learning analyzes each club's profile — squad value, infrastructure, revenue, travel schedule — and recommends the optimal insurance mix with risk scoring.
Clubs complete a guided intake in under 15 minutes. AI generates a preliminary quote summary within 48 hours, with full underwriting completed in days, not weeks.
Every club that joins the TSM network becomes a potential insurance client. As the club roster grows, so does the insurance book — creating a compounding, recurring revenue model.
Most clubs deal with 3–7 different brokers for different categories. No one has the full picture. Gaps in coverage go unnoticed until a claim is filed.
Finance directors can't see total insurance exposure in one place. Renewals are managed by email and spreadsheets. Underinsurance is the norm, not the exception.
Traditional broking is relationship-driven but slow. Getting quotes for player injury insurance alone can take 2–3 weeks. Markets move faster than insurance.
Cyber threats, data breach, digital revenue disruption, social media liability — new risk categories that traditional brokers aren't equipped to assess for sports entities.
A comprehensive view of every insurable asset category within a professional sports club — all manageable through one platform.
Protecting the club's most valuable assets — its people.
Keeping the business running whatever the circumstances.
Physical assets that underpin the club's entire operation.
Comprehensive protection across every away fixture and tour.
Protecting the brand, revenue streams and digital assets of the modern club.
Every asset. Every risk. Every category. One interface.
Get a Full Coverage Review →A guided multi-step process that captures everything needed to generate a comprehensive insurance quote in minutes, not weeks.
The AI-generated quote summary gives clubs a complete view of their coverage, risk profile and recommended products — all in one screen.
Pafos FC processed €8.4M in digital ticket & merchandise sales in 2025. Cyber exposure is significant and currently uninsured.
3 active sponsorship contracts totalling €4.2M annually. If primary sponsor becomes insolvent, revenue impact would be severe.
2 high-value transfers planned for summer 2026. Medical failure on a €6M transfer would be uncovered under current policy.
The TSM AI engine doesn't just show options — it thinks about your club's specific profile, competitive context, and risk exposure to deliver truly personalised insurance intelligence.
Ingests squad data, financial statements, fixture lists, infrastructure records and sponsorship agreements to build a complete risk picture.
Automatically detects coverage gaps — areas of significant exposure with no or insufficient insurance — and flags them with context and severity scores.
Not just what's available, but what's right — the AI builds the most cost-efficient insurance portfolio given the club's risk profile and budget.
Risk scores update throughout the season — a new signing, a stadium event, a change in competition — the system recalibrates and alerts the club.
How this partnership creates a new distribution channel and revenue model for underwriters and capacity providers.
Whether you're exploring a strategic partnership, requesting a full platform demo, or want to understand the commercial model in detail — we're ready to talk.
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Insurance Partner
A new market. A new model. Built for the next generation of professional sports.